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82% of marketers who blog consistently see positive ROI from inbound efforts. (Source: State of Inbound ) Blogging is ideal for marketing initially because it offers a way for consumers and businesses to interact. If you haven’t set up your own blog yet or found a place to host the content you’re going to create, now is the time. StoryChief offers you a free blog when you start your account! Or if you've already made that first step, and you have your blog on WordPress, Hubspot or Medium, no worries as we integrate with most of the CMS out there. 🚀 Now when you have the technical stuff set up, let's check out the benefits of blogging for your business. Blogging is central to many content marketing strategies for these key reasons. 1. You gain trust 60% of consumers feel engaged/positive with a brand or company after reading custom content on their blog (Source: ContentPlus ) Blogging gives you trust and authority. Readers turn t...